About
MUCHO as a brand and visual expression of Enriquez's personal experience as a female artist coming from a working-class immigrant family, and what it means to achieve success within the backdrop of exploring multicultural identity.
It started with a question from my mom: "Mija, ¿por qué haces mucho?" Mija, why are you doing so much? The word stayed with me. MUCHO became a muse, a tag, and the name of everything I make.
I started painting on thrift store clothing in high school. Today every MUCHO piece still begins the same way: a vintage garment, hand-sourced secondhand, painted by hand in my studio in the Coachella Valley. Nothing new is made. Everything is made new.
The paintings on my walls and the clothes on my table come from the same place: Mexican-Catholic iconography, Spanglish, pop culture, the women who raised me, and a lot of doing too much.
— Sofia Enriquez